Try IBM Mobile Quality Assurance (MQA) at IBM InterConnect 2016!


The technical conference is a great place to network, learn, and hopefully have some fun.

If you attend IBM® InterConnect 2016, try MQA in one of the labs or talk to us at one of our pedestals to learn how easy it is to use MQA to get immediate, actionable insights from your mobile users. We have several opportunities, so you can find a convenient time. Here is some additional information about the MQA presence:

  • Session 2445: “Improving Your Mobile App with Actionable Mobile Appstore Feedback.” Mon, 22-Feb. 1:30 – 2:30 PM and Tue, 23-Feb. 10:00 – 11:00 AM, Mandalay Bay South Lagoon K; Two new pieces of feedback (ratings or comments) are submitted to appstores every second. The most engaging and popular mobile apps appear to have regular updates to address that feedback. Join this session to learn how to examine appstore feedback and what kinds of approaches you can take to improve your mobile app and boost its ratings.

  • Session 5601A: “Get the True Quality Picture Direct from Mobile App Users with MobileFirst Quality Assurance.” Tue, 23-Feb. 12:00 – 4:00 PM, Mandalay Bay Solution EXPO – dev@InterConnect; This brief (about 15 minutes) dev@InterConnect lab guides you through instrumenting an app with MQA so you can get detailed user information about bugs, crashes, and other feedback. The lab will be repeated as needed throughout the 4 hours and yes, you actually can instrument an app in 15 minutes or less!

  • Lab 5650A: “Building Quality Assurance Into Your Mobile Apps.” Wed, 24-Feb. 4:00-5:00 PM, conference room 301 of the MGM; This lab contains more detail about integrating MQA into your workflow. In addition to instrumenting the app with MQA, you will understand how to use the tool to improve your app faster using testing and production feedback.

  • Open Lab 6857: “Getting the True Quality Picture, Direct from Mobile Users with MobileFirst Quality Assurance.” Available throughout the conference, Lab Center in the MGM Hotel; Check out this hands on, anytime lab which should take you less than 15 minutes to do. Pedestals: Pedestal #8 in the DevOps zone at the Mandalay Bay or the Platform pedestal of the MobileFirst zone. An MQA representative will be demonstrating and answering questions on the following days and times:

    • Mon: 5:00 – 7:30 PM
    • Tue: 11:30 AM – 7:30 PM
    • Wed: 11:30 AM – 6:00 PM
    • Thur: 10:30 AM – 1:00 PM

As always, check the latest schedule for any last-minute location or time changes. Attending session 5650A should put you in the right place at the right time for the entertainment on Wednesday night!

Feel free to also try MQA on Bluemix® before or after the conference. I hope to see you there!

Inclusive terminology note: The Mobile First Platform team is making changes to support the IBM® initiative to replace racially biased and other discriminatory language in our code and content with more inclusive language. While IBM values the use of inclusive language, terms that are outside of IBM's direct influence are sometimes required for the sake of maintaining user understanding. As other industry leaders join IBM in embracing the use of inclusive language, IBM will continue to update the documentation to reflect those changes.
Last modified on March 22, 2016